10 WhatsApp Marketing Templates for E-commerce (Copy & Use)

Most template lists hand you ten blocks of text and stop there. That is the easy half. The hard half is knowing which of those ten messages costs you ₹0.14 and which costs ₹0.92, when in the order lifecycle each one fires, and which small edit quietly turns a cheap utility message into an expensive marketing one. This page covers all of it — copy the templates, then use the cost table, timing schedule and setup steps below to actually run them.

The 2026 Cost Rule Every Indian Store Should Know First

On the official WhatsApp Business API, Meta bills per delivered template message, and the rate depends entirely on how the template is classified. As of June 2026 the India rates are:

Rates exclude 18% GST and any BSP platform fee. Full breakdown in our WhatsApp Business API pricing guide for India 2026. If you send from your own number through a web-based tool instead of the API, these per-message rates do not apply — you pay a flat monthly fee — but the classification logic below is still worth understanding, because it maps almost exactly onto what Indian customers find acceptable versus spammy.

The 10 Templates

Each template shows its billing class and India rate. Click copy, then swap the variable names for your own column headings.

Hi {{name}}! 🎉

Your order #{{order_id}} is confirmed!

📦 Items: {{items}}
💰 Total: ₹{{amount}}

We'll notify you when it ships.

Thank you for shopping with us!

Hi {{name}}! 🚚

Great news! Your order #{{order_id}} has been shipped!

📍 Track here: {{tracking_link}}
📅 Expected delivery: {{delivery_date}}

Questions? Reply to this message.

Hi {{name}}! 👋

You left something in your cart!

🛒 {{product_name}} is still waiting for you.

💥 Complete your order now and get 10% OFF!
Use code: COMEBACK10

👉 {{cart_link}}

🔥 FLASH SALE - 24 HOURS ONLY! 🔥

Hi {{name}}!

Get up to 50% OFF on {{category}}!

⏰ Ends: Tonight 11:59 PM
🎁 Extra 10% with code: FLASH10

Shop now: {{link}}

✨ NEW ARRIVAL ✨

Hi {{name}}!

Be the first to check out our latest {{product_category}}!

🆕 {{product_name}}
💰 Starting at ₹{{price}}

Shop now: {{link}}

Hi {{name}}! 🌟

How was your experience with {{product_name}}?

Your feedback helps other shoppers!

⭐ Leave a review: {{review_link}}

As a thank you, get ₹100 OFF your next order!

🎉 IT'S BACK! 🎉

Hi {{name}}!

The {{product_name}} you wanted is back in stock!

⚡ Limited quantities available
💰 Price: ₹{{price}}

Grab it before it's gone: {{link}}

🎂 Happy Birthday, {{name}}! 🎂

Here's a special gift from us!

🎁 FLAT 25% OFF on your entire order!
Code: BDAY25

Valid for 7 days. Treat yourself! 🛍️

{{link}}

Hi {{name}}! 🏆

You've earned {{points}} reward points!

💰 That's worth ₹{{value}} OFF!

Redeem now on your next purchase.

Shop: {{link}}

Thank you for being a loyal customer! ❤️

Hi {{name}}! 📦

Your COD order #{{order_id}} is confirmed!

💵 Amount to pay: ₹{{amount}}
📅 Delivery: {{delivery_date}}

⚠️ Please keep exact change ready.

Thank you for your order!

What a Real Month Costs: A Worked Example in ₹

Take a mid-size Indian apparel store: 1,200 orders a month, about 55% cash on delivery, roughly 4,000 carts created of which 2,800 are abandoned, and an opted-in promotional list of 8,000 contacts receiving two campaigns a month. Here is what the ten templates cost on the API at June 2026 rates:

Add 18% GST and the bill is roughly ₹22,217, before a BSP platform fee of ₹999–₹5,999. Two things jump out. First, the entire transactional layer — confirmations, shipping, COD, which is what customers actually value most — costs ₹428, about 2% of the total. Second, 78% of the spend sits in two promotional campaigns. Cutting from two campaigns to one, or trimming the list from 8,000 to the 3,000 who opened something in the last 90 days, saves more money than any other optimisation available to you.

That is also the arithmetic that pushes most Indian SMBs toward sending from their own WhatsApp number with a flat-fee tool. At 22,000 messages a month the API is a five-figure bill; a web-based sender charges the same monthly fee whether you send 500 or 15,000. The trade-off is throughput and the green tick — see API versus web tools for where the line falls.

When to Send Each Template

Timing decides more of your result than copy does. This is the schedule that works for Indian consumer audiences:

The abandoned-cart row is the one worth obsessing over, because it is the only template on this list that reliably pays for itself in the same week it is sent. We break down the full sequence — nudge counts, discount ladders and recovery benchmarks — in the WhatsApp abandoned cart recovery guide.

How to Set These Up, Step by Step

1. 1. Export your order data as CSV. From Shopify, WooCommerce or your own admin, export the columns you need: phone, name, order id, amount, items, tracking link, delivery date. Phone numbers must carry the country code — 919876543210, not 9876543210 — or the send silently fails for every row.
2. 2. Name your columns to match your variables. If the template says {{order_id}}, the CSV header must read order_id exactly. Mismatched names are the single most common reason a broadcast goes out with visible placeholder text still in it.
3. 3. Upload as a contact list. In WhatSender, create a contact list and import the CSV. Contacts do not need to be saved in your phone. Keep separate lists for transactional recipients and promotional recipients — they have different consent bases and different sending rules.
4. 4. Paste the template and set fallbacks. Create the template, paste the copied text, and give every variable a fallback (for name, use "there"). Preview against three real rows, including one with a deliberately blank field, before you send anything.
5. 5. Attach media where it helps. Images for new arrivals and flash sales, a PDF for invoices or size charts, video up to 16MB for product demos, a voice note for high-value follow-ups. Leave confirmations text-only.
6. 6. Send a 20-contact test batch. Pick 20 contacts, send, and read all 20 delivered messages yourself. This catches broken links, wrong currency formatting and truncated emoji — every one of which is invisible in the composer.
7. 7. Schedule the full send in the right window. Use scheduling to place campaigns at 10:30 AM or 7:30 PM IST rather than sending whenever you happen to be at your desk. More on windows in our WhatsApp scheduling guide.
8. 8. Read the analytics, then cut. After each campaign check delivered, read and reply counts. Any template under a 3% reply rate across two sends should be rewritten or retired, not sent a third time.

If you are running the official API instead, every template must clear Meta review before its first send. Rejections usually come down to promotional wording in a utility template or an unapproved variable position — the template approval guide lists the exact rejection reasons and how to word around them.

Seven Mistakes That Kill E-commerce Templates

Mistakes two and seven are the ones that end accounts rather than just campaigns. If you are sending to more than a few hundred contacts at a time, read how to avoid a WhatsApp ban on bulk sends in India before your next broadcast — warm-up pacing and opt-in hygiene matter more than any template you paste.

Adapting the Templates for Indian Buyers

Four edits that consistently improve performance on Indian lists:

• Lead with the number, not the adjective. "₹400 off, today only" outperforms "amazing offer inside" on every list we have seen tested. Indian shoppers scan for the figure.
• Spell COD out in the COD template. Confirming the exact amount to keep ready measurably reduces door refusals, which are the most expensive failure mode in Indian e-commerce.
• Use Hinglish only where your customers already do. If your DMs are in Hinglish, write the promo in Hinglish. Keep order and payment confirmations in plain English — precision beats warmth when money is involved.
• Cap emoji at three per message. Emoji-heavy blocks read as spam to both users and classifiers. The templates above sit at two to four; trim rather than add.

For festival windows — Diwali, Holi, Eid, Navratri — the flash sale and new arrival templates need different pacing and a different offer structure entirely; see the festival marketing guide. And if you want deeper variable logic than name-and-order-id substitution, the template variable personalization guide goes further.

Frequently Asked Questions

The Bottom Line

Ten templates will not fix a store that has no opt-in list and no send schedule. Start with the three utility messages — order confirmation, COD confirmation, shipping update — because they are the cheapest to send, the most welcome to receive, and the ones that build the reply history that keeps your number healthy. Add abandoned cart next, since it is the only message here with a same-week payback. Layer promotions on last, capped at two a month, and read the analytics after every one. That order of operations, not the wording, is what separates a WhatsApp channel that compounds from one that gets blocked.