WhatsApp Business Privacy Policy Template India 2026 (DPDP Act Compliant)

Last Updated: [DATE]

[YOUR COMPANY NAME] ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you communicate with us via WhatsApp.

1. Information We Collect

When you interact with us on WhatsApp, we collect:

• • Phone number (provided by you when you contact us)
• • Name (if provided)
• • Order details (product names, order IDs, payment amounts)
• • Chat history and message content
• • Delivery address (if applicable)

2. How We Use Your Data

We use your WhatsApp data to:

• • Send order confirmations, shipping updates, and delivery notifications
• • Provide customer support and answer your queries
• • Send marketing messages, promotional offers, and product updates (only if you opted in)
• • Improve our products and services
• • Comply with legal obligations under Indian law

3. Legal Basis for Processing (DPDP Act 2023)

We process your personal data under the following legal bases:

• • Consent: You explicitly opted in to receive WhatsApp marketing messages from us
• • Contract performance: Processing is necessary to fulfill your order or provide services you requested
• • Legitimate interest: We have a legitimate business interest in improving customer experience and preventing fraud

4. Data Retention

We retain your WhatsApp data for:

• • Active customers: As long as you remain subscribed to our WhatsApp updates
• • Inactive customers: Up to [24 MONTHS] after your last interaction with us
• • Order data: [5 YEARS] for tax and accounting compliance under Indian law

You can request deletion of your data at any time by contacting us (see Section 8).

5. Data Security

We implement industry-standard security measures to protect your data from unauthorized access, loss, or misuse. Your WhatsApp data is:

• • Encrypted during transmission (TLS 1.2+)
• • Stored on secure servers with restricted access
• • Protected by firewalls and access controls
• • Subject to regular security audits

6. Sharing Your Data with Third Parties

We may share your WhatsApp data with:

• • WhatsApp Business API providers: [PROVIDER NAME, e.g., WhatSender, WAHA] for message delivery
• • Payment processors: [e.g., Razorpay, Paytm] for order fulfillment
• • Logistics partners: [e.g., Delhivery, BlueDart] for delivery
• • Analytics tools: [e.g., Google Analytics] for campaign performance tracking (anonymized data only)

We do NOT sell your data to third parties for advertising.

7. Your Rights Under DPDP Act 2023

You have the following rights:

• • Right to access: Request a copy of your personal data we hold
• • Right to correction: Update incorrect or incomplete data
• • Right to deletion: Request deletion of your data (subject to legal retention requirements)
• • Right to opt-out: Unsubscribe from marketing messages at any time
• • Right to data portability: Receive your data in a machine-readable format
• • Right to withdraw consent: Withdraw consent for data processing at any time

To exercise these rights, contact us at [PRIVACY EMAIL, e.g., privacy@yourcompany.com].

8. How to Opt Out of WhatsApp Marketing

You can opt out of WhatsApp marketing messages by:

• • Replying "STOP" or "UNSUBSCRIBE" to any marketing message
• • Clicking the "Opt Out" link in our messages
• • Emailing [PRIVACY EMAIL] with your phone number
• • Calling us at [CUSTOMER SUPPORT NUMBER]

We will process your opt-out request within 48 hours. You will continue to receive transactional messages (order updates, delivery notifications) unless you delete your account.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via WhatsApp or email. The "Last Updated" date at the top of this policy reflects the most recent version.

10. Contact Us

For privacy-related questions or requests, contact us:

• • Email: [PRIVACY EMAIL]
• • Phone: [CUSTOMER SUPPORT NUMBER]
• • Address: [REGISTERED BUSINESS ADDRESS]